{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of luxury brands drive direct exposure via social media advertising, celebrity partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary products have not altered a lot in decades; it does not have TikTok, and doesn't give celebrities fre